Peace is the foundation of everything we do. NM 420 Fest is built on the belief that true progress begins with wellness—within ourselves and our communities. By fostering understanding, inclusion, and compassion, we cultivate peaceful spaces where people can come together to heal, connect, and create positive change.

Love is the energy that drives our movement. It reminds us that community care and equity are acts of love in motion. At NM 420 Fest, we honor love through unity, compassion, and collaboration—uplifting one another and celebrating the shared humanity that binds us all.

Education is empowerment. Through advocacy, workshops, and open dialogue, we promote awareness around wellness, cannabis literacy, and social equity. NM 420 Fest is committed to inspiring informed choices and nurturing curiosity that strengthens both individuals and the larger New Mexico community.

Music is our heartbeat — the universal language that transcends barriers. From local legends to emerging artists, our stages showcase the rhythm of New Mexico’s soul. Every note is a celebration of culture, creativity, and connection that keeps our movement alive.

Art is a mirror of our collective spirit. It captures the beauty, struggle, and transformation of a community in motion. At NM 420 Fest, art becomes advocacy—sparking dialogue, inspiring wellness, and strengthening our shared vision for a more equitable and creative New Mexico.